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Wednesday, June 9 • 11:00am - 12:00pm
Serving Canadians: A Look At How CBC/Radio-Canada Reflects Contemporary Canada

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Discover some of the innovative ways that CBC/Radio-Canada has been collaborating with libraries in this interactive 60-minute session. With the common goals of connecting communities, promoting diversity and inclusion, supporting Canadian culture and trusted news and democracy in Canada there are many opportunities that exist.

When we think of partnering with our public broadcaster, we may often think of the traditional methods such as sharing information with a local program in the hopes that it will be covered. This is a great way to reach more Canadians but CBC/Radio-Canada is more than that. Libraries, like CBC/Radio-Canada, are important cultural institutions that help promote democratic life in Canada and are at the core of our communities. Programs like CBC Radio’s Atlantic Voice share stories about people and issues throughout the region and are accessible to all.

Have you ever thought about some of the more unconventional ways that we can work together to help connect communities? For example, in Nova Scotia, CBC was a presenting sponsor for Word on the Street,  CBC Consumer Watchdog Talks, and multiple other initiatives that have taken place on library grounds. Most recently, CBC/Radio-Canada partnered with the CULC to promote and participate in Canada’s first-ever national, bilingual eBook club. We have also created many opportunities with local libraries across the country to showcase books through programming such as CBC Books, CBC Reads, Massey Lectures and numerous podcasts, and have also sponsored multiple literary prizes.
 
In looking towards the future, technology continues to play a key role. CBC/Radio-Canada will soon be launching Mauril — a new platform to learn English and French at no cost, using a wide range of stimulating and entertaining content from the public broadcaster. We’ll share some key learnings from this as we continue to push the boundaries and innovate to serve Canadians.

Wednesday June 9, 2021 11:00am - 12:00pm ADT
Stream: Red Delicious

Attendees (3)