Atlantic Provinces Library Association 2021 Conference

If your job looks very different today than it did at this time last year, you’re not alone. Many librarians now find themselves in charge of marketing and promotions ("other duties as assigned"), even though they have no experience. And they’re expected to do it quickly and effectively. It might feel like an impossible task, but Angela Hursh (Senior Engagement Consultant for NoveList and author of SuperLibraryMarketing.com) breaks down the five most important things you need to know to promote your collection and services.  
Participants will:
- Learn basic tips you can apply to social media, email, video, and print promotions.  
- Learn how to stay on top of marketing trends  
- Learn flexibility in promoting your library 
- Learn how to tell your library’s story, even if you’re not a marketing expert