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Friday, June 11 • 9:35am - 10:05am
The Accidental Library Marketer: Five Things You Need to Know to Promote Your Library When the World Keeps Changing {Pre-recorded with In-person Q & A]

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If your job looks very different today than it did at this time last year, you’re not alone. Many librarians now find themselves in charge of marketing and promotions ("other duties as assigned"), even though they have no experience. And they’re expected to do it quickly and effectively. It might feel like an impossible task, but Angela Hursh (Senior Engagement Consultant for NoveList and author of SuperLibraryMarketing.com) breaks down the five most important things you need to know to promote your collection and services.  
Participants will:
- Learn basic tips you can apply to social media, email, video, and print promotions.  
- Learn how to stay on top of marketing trends  
- Learn flexibility in promoting your library 
- Learn how to tell your library’s story, even if you’re not a marketing expert

Speakers
avatar for Angela Hursh

Angela Hursh

Senior Engagement Consultant, EBSCO/Novelist
Angela Hursh helps libraries create effective and engaging ways to market their collection, both at her job with NoveList and as author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Her background includes more than six years in marketing for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award winning broadcast TV journalist... Read More →

Moderators
avatar for Marc Harper

Marc Harper

VP President Elect, Atlantic Provinces Library Association


Friday June 11, 2021 9:35am - 10:05am ADT
Stream: Red Delicious